Ram Goes High, Goes Low, with Two SEMA 1500 Concepts

Chad Kirchner Chad Kirchner Chad Kirchner Chad Kirchner Chad Kirchner Chad Kirchner Chad Kirchner Chad Kirchner

The 2019 Ram Rebel 1500 concept making its debut at the Specialty Equipment Marketing Association's (SEMA) big show in Las Vegas gets a two-inch hike in ride height, while the 2019 Ram LowDown 1500 is lowered by two inches. Mopar pulled from its catalog of over 200 parts to give the Ram 1500 a distinct off-road look. The truck has been equipped with a two-inch lift kit, aluminum running boards, black 18 x 8-inch cast-aluminum beadlock wheels, 35-inch Goodyear DuraTrac tires, wheel flares, and metallic skid plates. On the Ram Bar found inside the bed hardcore off-roading fans can fit five 5-inch LED lights, while on the inside, Mopar fitted all-weather mats, brushed and polished sill guards and a conceptual pedal kit.

Under the power bulge hood, the cold air intake atop the engine, which already is a Mopar part, has been redesigned for straight-shot airflow, for better efficiency, says Joe Dehner, Ram's exterior design chief and chief of Mopar design. Inside, the truck has been transformed with a black monochromatic look rather than the standard red anodized Rebel trim. The Low Down Ram has its suspension dropped two inches, while the Ram Rebel is raised two inches.

The "Low Down" builds off the Ram 1500 Big Horn trim level. Mopar 5-inch gloss black exhaust tips round out the list of exterior modifications. Painted in a two-tone color scheme, the top is finished in gloss black, while the bottom is painted in billet silver. It also sports 22-inch wheels housed within flared wheel arches.

When it comes to the bed, a one-piece Mopar hard tonneau cover finished in gloss black has been added. Mopar is keen to improve that figure and capitalize on the $100 billion spent on vehicle accessories and customization in North America every year.

Heading inside, Mopar accessories include all-weather mats, brushed and polished door sill guards with the Ram logo, and a custom pedal kit.

It too, features a 5.7-liter HEMI engine and all the bells and whistles in terms of Ram logos and Gloss Black details. For performance lovers, the drag-oriented, street-legal, 392 HEMI V-8 engine-powered 2019 Dodge Challenger R/T Scat Pack 1320 will also be featured in the Mopar footprint, along with NHRA racer Leah Pritchett's Mopar Dodge Challenger Drag Pak vehicle, which she drove to the 2018 NHRA Factory Stock Showdown World Championship. With more than 50 parts distribution centers and 25 customer contact centers globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.

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