7-Eleven tests mobile payment app in Dallas-area stores

7eleven-slurpee

Customers that visit 14 stores in the Dallas area can use the Scan & Pay feature in the 7-Eleven app to pay for merchandise that doesn't require cashier assistance. The program also enables customers to automatically earn and redeem any available 7Rewards points or coupons.

"For us, it was important to figure out how to continue to drive convenience in the digital age", said Gurmeet Singh, 7-Eleven's chief digital officer and chief information officer. "We asked "'How do we disrupt that and redefine convenience?' We saw a great adoption and feedback". "Customers are always on the go". About 50% of the US population lives within one mile of a 7-Eleven, the company said. "How can they move in and out faster?" The idea for the store evolved from the Sam's Club Scan and Go app, which lets customers scan barcodes and pay directly within its app.

"The biggest complaint about retail shopping is waiting in line and checking out", he said. "Otherwise, you're in and out with your coffee in 90 seconds, but from a branding perspective, it is significant".

7-Eleven is following Sam's Club and Amazon to offer a cashierless experience for its customers...some of them, at least. Using the phone camera, shoppers will scan the items they want to buy, then pay for them with Apple Pay, Google Pay or a credit or debit card. Once a customer is near or in a pilot store, the option to "start scanning" will appear.

On a related note, Amazon Inc earlier claimed that it aims to start its checkout-free grocery shop, Amazon Go, in NY. The Seattle giant reportedly eyes opening as many as 3,000 Amazon Go stores by 2021.

7-Eleven has 67,000-plus stores in 17 countries, including 11,800 in North America, according to the company.

It had a 28% share of the USA convenience store market previous year, more than four times the 6% share held by No. 2 Wawa, according to Euromonitor.

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