SDC 2018: Samsung Innovating in Folding Phones, IoT, Mobile UX

Samsung gives peek at device that will fold

Samsung has finally unveiled the long-rumored foldable smartphone. The company famously partnered with Epic Games this year to bring the insanely popular Fortnite to its tablets and smartphones.

Although the headline-grabbing announcement from today's Samsung Developer Conference was its new foldable smartphone display, the company also revealed a few updates to its Bixby virtual assistant that make it quite a bit smarter.

Ko promised gamers that more video game exclusives will be coming to Samsung's mobile devices in the months to come.

The bigger screen can split into three active areas at once, meaning three apps can run at the same time.

The device will be called the "Infinity Flex Display". Available in more than 200 markets around the world, SmartThings offers a connected experience in a single app, bringing IoT into the smart home, the vehicle, office and everywhere in between, the company said. According to The Guardian, Samsung is not the only cellphone manufacturing company creating a foldable phone.

Bixby Developer Studio: This is a collection of tools created to provide an intuitive way for developers and partners to infuse intelligence into more services and devices.

During the SDC keynote, Samsung also outlined its commitment to making connected IoT devices work seamlessly together via the new SmartThings app. The experience was reengineered to reduce clutter and distractions, allowing the user to better focus and quickly navigate their phone. They're actually the same tools that Samsung uses to develop new experience for Bixby as well. Royole said it would start filling orders late next month.

Samsung is likely to fully introduce a device for sale at the Consumer Electronics Show in January or at the Mobile World Congress in Barcelona in February. Huawei is planning to release a 5G foldable phone in mid-2019. "For developers to be able to integrate it with all their apps, that gives me a lot of confidence". And it has tough and entrenched competition in Siri, Google, Cortana, Alexa in other devices. Bixby could then become an alternative to Google Assistant or Amazon's Alexa, even though the Samsung platform is widely perceived as weaker than its competitors when it comes to recognizing and processing voice commands.

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