Netflix is testing a cheaper mobile-only plan in some countries

Netflix is testing a cheaper mobile-only plan in some countries

Netflix is testing cheaper subscription options in some overseas markets.

In addition to being restricted to smartphones and tablets, the other limitation that users will have to face under this particular plan is that the contents will only be presented in Standard Definition and limited to one screen at a time.

Netflix estimates that 60 percent of worldwide users watch a television show or movie on the streaming service's mobile app at least once a month. The next cheapest option, called the Basic Plan, is roughly double the cost at RM33 (about $8). But Netflix still sees untapped potential in Asia, which is why it's "developing more than 100 film and TV projects across India, Korea, Japan, Thailand and Taiwan and has set up a local headquarters in Singapore", according to Bloomberg. The initiative will also help Netflix fend off the many competing forces in Asia who offer streaming services at a $3 dollar rate, include iFlix, now operating in 28 different countries throughout the Asian peninsula. It apparently didn't take long for the company to reach its decision, as Malaysia's The Star reported on Wednesday that Netflix has introduced a mobile-only plan in the Asian country, charging just RM17 for a subscription (which translates to around $4 USD). Tying Netflix plan pricing structure in Malaysia to its US offerings clearly wasn't keeping it competitive when compared to the local market.

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