The hunt is on for Black Friday savings

Samsung TVs are always desirable

Amazon, one of the biggest retailers in the world is preparing for one of the biggest shopping days of the world.

Black Friday is happening on 23 November 2018, but the build-up has already begun with early deals popping up all over the place.

Black Friday and Cyber Monday get a lot of attention for toy deals, bottom-dollar prices on electronics, and excellent opportunities to pick up great gifts at steep discounts.

Hemel Hempstead workers are getting ready for a frantic festive season of picking and packing, with millions of Brits set to snap up the limited time deals in the run up to Christmas. But here, you'll find Amazon's Deals of the Day that are only available until 11.59pm tonight, 17th November, along with everything new that's been added today.

Black Friday seems to have started earlier than ever this year, with Amazon announcing at the beginning of the month several early deals for its own Echo and Fire TV devices.

Amazon added that customers will be able to receive $5 off selected Black Friday deals by using tools such as camera search features, barcode scanners, or the company's AR features.

Amazon is also advertising deep discounts on various product categories.

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