Cook calls Google best search engine

Tim Cook

"This is surveillance and these stockpiles of data serve only to make rich the companies that collect them", Cook told the audience at an European Union privacy conference in October.

Cheddar talked to Ina Fried, Chief Technology Correspondent at Axios, about what's next for the tech giant. "So what we've tried to do is to come up with ways to help our users through the course of their day", Cook said.

Cook did call the way Apple relies on Google as "not a flawless thing". Responding to the Cambridge Analytica scandal earlier this year, he told Recode and MSNBC, "I think the best regulation is no regulation, is self-regulation".

Tim Cook has never really shied away from calling out other technology companies over the issue of privacy.

In response, Cook highlighted how privacy is a "core value" at Apple - not a secondary priority.

Those controls protect iPhone users' privacy, Cook said. He said that Apple had created a multitude of safety features available in Safari, including private web browsing and intelligent tracker prevention introduced in iOS 12. Cook repeated his usual stance that he's "not a big fan" of regulation, but said that there are limits to the free market.

But: "We don't have to admit it, if the free market works". Google is now paying Apple quite a lot of money for the privilege of being the default search provider. He also discussed gender diversity in Silicon Valley, how often he reaches for his iPhone and Apple's relationship with Google. "I think it is - privacy to us is a human right".

Cook's remarks add fuel to the brewing policy battle in Washington, where industry groups and policy-makers have been discussing what principles ought to guide the government as it explores an intervention.

As far as his daily routine, Cook says he rises just before 4 a.m. each morning. Let us have a look into the speech and its implications in detail.

In an interview with news website Axios being broadcast Sunday on HBO television, Cook said he expected the US Congress would take up the matter.

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