Microsoft deems Apple's iPads kiddie tablets in hilarious new Surface Go ad

“Grandma, don't run out and buy an iPad

But as a Windows 10 2-in-1, it also straddles the fine line that divides the iPad and the iPad Pro. "My dreams are a big so I need a real computer".

More recently, Microsoft released a parody of an iPad Pro commercial for its Surface Pro 4, while the internet ridiculed Apple for its 'What's a Computer' iPad Pro advert.

It's fairly obvious the girl's grandma (who was probably not run over by a reindeer) is convinced by the end of the musical request to indeed skip buying an iPad in favor of Microsoft's smallest and cheapest Surface model.

Of course, the reasons the girl gives are hardly convincing, but that's not really the objective of the ad anyway.

"Grandma don't go out and buy an iPad", the girl sings. The iPad is one of the few tablets to enjoy any kind of growth this year - the market as a whole was down 13.5 percent during the second quarter of 2018. The ad is funny-ish, and it just gets the point across really well. But that's all admittedly nit-picky.

But the latest iPad-bashing Microsoft ad might be the most brazen (and shamelessly hilarious) of all, basically calling Apple's tablets glorified toys only witless kids could ever find a use for.

For as much as Apple tries to position the iPad as the device we need in a post-PC world, there's no reason to believe - at least not yet - that the iPad is a device capable of obsoleting what is generally considered to be a traditional computer. All that aside, it's nice to see Microsoft and Apple playfully poking fun at each other once again.

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