Apple’s CES Ad Hits Google And Amazon Where It Hurts

Apple Privacy

In brief: While Apple doesn't officially appear at CES, the company has made sure it's a topic of conversation by taking out a giant ad that emphases Cupertino's focus on privacy.

"Because of the government shutdown, some of our scheduled government speakers at CES 2019 have alerted us that they must cancel their travel to the show", Gary Shapiro, head of the Consumer Technology Association, wrote in a statement. The message was emblazed on 13-stories of a hotel that overlooked the Las Vegas Convention Center where CES will be held. While Google and other companies actively participate, Apple has always kept a distance.

FOR YEARS, APPLE has shunned CES, but like a recently dumped individual checking in on what the ex is up to, it's awkwardly making its presence felt all the same.

The billboard takes a stab at Amazon and Google's less than stellar privacy record, reports Highsnobiety. While Cook did not mention any of his Silicon Valley rivals by name, he noted many in the tech world would say stricter privacy regulation prevents businesses from reaching their true potential.

While Facebook and Google have been criticized for what is seen as selling user information, Apple has taken a strong antagonistic stance to that practice.

CES starts Tuesday and runs through Friday. Amazon and Google are expected to be in attendance.

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