Could Audi lead in VR entertainment for self-driving cars?

Audi Debuts in-car Marvel VR Experience at CES 2019

Audi's VR experiment consists of a set of virtual reality goggles that take the human mind into a game titled Marvel's Avengers: Rocket's Rescue Run. Be it the matrix headlamps, Autonomous Parking, Autonomous driving or now this new virtual reality experience, Audi has never given up on innovating something new and unheard.

In "Marvel's Avengers: Rocket's Rescue Run", passenger players are flying through an asteroid field together with Rocket - and the Audio e-tron becomes the virtual embodiment of the Guardians of the Galaxy ship.

For CES, Audi installed the system in an e-tron SUV.

However, the Virtual Reality experience is not only limited to just giving a wider view to the rear occupants in the auto but also will enable backseat passengers to watch movies, play video games, and experience interactive content even more realistically using virtual reality glasses. The technology adapts virtual content to the movements of a vehicle in real time, meaning that if the auto drives through a right turn, the spaceship in the experience, for example, does the same.

Holoride plans to make the technology open and "agnostic" with a software development kit that could be available to content and game developers by the end of the year.

With some people experiencing feelings of nausea when using VR, the idea of strapping on a headset in the back of a moving vehicle might sound a bit vomit-inducing, but Audi said this sensation is avoided by matching the car's movements. If the Audi e-tron accelerates, the ship in the experience does the same. "We can only develop this new entertainment segment by adopting a cooperative, open approach for vehicle, device and content producers".

Audi has always followed its tagline "Vorsprung Durch Technik" which in English translates to "Improving Through Technology".

Audi has co-founded a company called holoride with the sole focus being to provide immersive in-car entertainment.

At the beginning of December, Audi announced it will be bringing to Las Vegas a revolutionary new form of entertainment created especially for a backseat passenger. For example, stopping at traffic lights could introduce unexpected obstacles in a game or interrupt a learning program with a quiz. Audi and Marvel Studios have been teaming up since the inception of the Marvel Cinematic Universe, beginning with the appearance of the Audi R8 in Iron Man (2008).

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