IMDb launches its own free, ad-supported streaming service, Freedive

Amazon’s IMDb launches Freedive, a free movie and TV streaming service — with ads

IMDb Freedive, an ad-supported channel, enables customers to watch hit TV shows including Fringe, Heroes, The Bachelor and Without a Trace as well as top Hollywood hits like Awakenings, Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Last Samurai, True Romance and more without purchasing a subscription.

Yes, IMDb, that site that you go to when you want to look up details on pretty much every movie ever made is now looking to also offer a streaming service of their own.

Still, with IMDb already a popular place for many people to visit, it could certainly draw viewer in and serve as a further experiment for the ad-driven streaming market to see just how viable and desirable it is to the broader market.

Freedive is available through your computer or Amazon Fire TV device.

IMDb, the movie and TV website owned by Amazon, launched a free streaming channel on Thursday. Presently, Freedive is only available for the U.S customers.

Users will also be able to dive deeper on titles they are watching with the use of X-Ray, which provides information about cast, crew, trivia, soundtracks and more, according to a news release. Freedive is free, but its offering of full-length movies and TV shows does come with ads.

IMDb Freedive will compete with AVOD offerings including those from Tubi, Pluto TV and Walmart's Vudu.

Though Freedive is pretty limited at the moment with only computer and Fire TV support, IMDb says it plans to expand its availability to other platforms in the future, including the IMDb mobile apps.

The IMDb Freedive catalog will continue to evolve, with new titles added regularly.

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