Amazon proposes regulatory guidelines for facial recognition

Amazon is now offering suggestions for potential legislation on facial recognition tech.                  Ben Fox Rubin  CNET

"We support the calls for an appropriate national legislative framework that protects individual civil rights and ensures that governments are transparent in their use of facial recognition technology".

After concerns have been raised over possible discrimination and civil rights violations, AWS noted that it consistently tests its facial recognition to optimize the benefits and weigh the potential risks.

In his blog post Thursday, Amazon Web Services VP of Global Public Policy Michael Punke suggested such legislation should be handled at the federal level.

In less controversial settings, facial recognition tech is also used to unlock Apple iPhones using the Face ID feature and to check travelers' identities at government kiosks at USA airports. In law enforcement identification scenarios or others that could threaten civil liberties, presumably such as at border crossings, Amazon recommends using a confidence threshold of 99 percent. Punke writes that facial recognition matches should not be the sole determinant for making arrests or identifying persons of interest in a criminal investigation.

"There is no legal mechanism to stop misuse of facial recognition technology in India", Pavan Duggal, one of the nation's top cyber law experts, told IANS, adding that the Information Technology Act does not specially deal with misuse of this technology.

The use of this technology and calls for its restricted rollout were first reported in 2018 when Amazon was accused of trying to sell the Rekognition software to USA officials.

Amazon is taking an active role advising lawmakers on legislation that would govern facial recognition technology, like the Seattle tech company's own Rekognition software. "Best practices" should be developed, implemented, and taught.

Totally tight-lipped about its newly reported policy of collecting seller facial videos, Amazon also refused to elaborate on whether it had gone to make the required changes to its seller agreements and privacy policies before collecting and storing biometric data.

However, not everyone believes Amazon is acting in good faith. The person shared details of the prompt with Buzzfeed anonymously.

Amazon.com might be experimenting with a new seller verification programme which requires sellers wishing to register across its site to record a five-second video of their face. "The video will be encrypted and stored for identification goal".

The technology is particularly prone to misidentify people of different ethnicities, civil liberties groups argue.

Sellers have previously verified their identities with documents such as state-issued ID, a business bank account statement, a utility bill statement, or data such as a business address or tax ID.

In the case of Amazon, what is very obvious however is that the giant is determined to rid its platform of sellers who go on to create multiple accounts, ghost or stealth accounts.

Related News:



Most liked

Ocado warehouse fire in Andover finally out
And it said it had comprehensive insurance for the property, stock and equipment on site, and for business interruption losses. It will, we believe, issue a slow sales growth warning while it tries to source alternative solutions to fulfil orders.

Chucky is coming back in first trailer for 'Child's Play' reboot
Today, kids are engaging with technology in their everyday lives, and Child's Play captures this concept in its story line. As if that wasn't enough, the franchise had six more movies after that and another one is on the way.

Android vulnerability lets hackers wreak havoc using, er, a PNG file
Since Google hasn't released the technical details of the flaw, so it won't be easy for anyone to abuse this hacking method. The flaw found in Android specifically deals with three vulnerabilities.

Storm Erik leaves SNOW in its wake as temperatures PLUMMET back down
Storm Erik came with a status orange weather warning for Donegal, Mayo and Galway and wind gusts at times were really powerful. A separate yellow warning running until 3pm on Saturday for northern Scotland predicts heavy rain could lead to flooding.

Southampton’s Danny Ings out for three weeks with hamstring injury
But the two teams could flip situations if someone were to win this Saturday so let us see how each team could win on Saturday. They struggled bit to score against two teams that sat back having only scored one goal in the last two matches.

Boston Celtics confident Irving 'marriage' will still go ahead
Due to an National Basketball Association rule, the Celtics are not allowed to trade for Davis until Irving becomes a free agent. The former No 1 overall pick can opt out of the final year of his contract this summer and test free agency.

Violence mars yellow vest protest in Paris as unrest spreads to Rome
But last week's official estimates were disputed both by march organisers and an independent estimate carried out for news media. The protests have brought hundreds of thousands of people out onto the streets all over France.

Trump, Xi won't meet before March 1 tariff deadline
The president is headed to Asia to meet North Korean leader Kim Jong Un in Vietnam Feb 27 and Feb 28. Negotiations between Chinese and USA officials are still continuing, The New York Times reported.

Freezing Rain Creates 'Ghost Apples' in Michigan Orchard
A man pruning apple trees in an icy orchard in MI on Wednesday discovered a very odd phenomenon: ghost apples. He later took to Facebook with photos of the glass-looking orbs, dubbing the icy creation "ghost apples".

Fortnite Share The Love Event - Overtime Challenges & Rewards, Double XP Weekend & Competitive
Players who now support a Creator or enter a Creator Code between February 8 - 22 will receive the free Cuddle Hearts Wrap. Don't sweat it, Epic is keeping tracking of things, so you'll receive your goody pack as soon as the update releases.

LeBron James shows up to Duke-Virginia to see Zion Williamson
Duke's 11 potential Top 25 games would tie Louisville, North Carolina and Virginia as the most in the country this season. Virginia (20-2, 8-2), whose only losses have come against Duke, was led by Kyle Guy and Ty Jerome with 16 points each.

Zach Randolph traded from Kings to Mavericks Wednesday
After seeing what he is capable of already, the Mavs decided it was time to make yet another splash before the trade deadline. He's just a genuinely good dude and he's obviously got bonds with some of these players here for life.

The Bonfire of the Virginia Democratic Party, in GIFs
In a statement to NPR, a spokesman for Virginia GOP Chairman Jack Wilson offered a slightly more cautious response. Those denials are not enough for him to keep his job, according to his fellow Democrats in the state Legislature.

China condemns Indian PM Modi’s visit to disputed region
The Chinese Foreign Ministry on Saturday strongly opposed Indian PM Modi's visit to the so-called "Arunachal Pradesh". Both India and China have sought to rebuild trust after the Doklam standoff in 2017.

Republican accuses Democrats of 'dog and pony show' during Whitaker's hearing
Trump, when asked on Thursday about the dispute between Nadler and Whitaker , said of Whitaker: "He's an outstanding person. Democrats repeatedly accused Whitaker of running out the clock by giving them evasive or rambling answers in the hearing.