Disney Reveals Pricing & Availability for Disney+ Streaming Service

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That's well below the $13 monthly fee Netflix charges for its most popular streaming plan, signalling Disney's determination to woo subscribers as it vies to become a major player in a field that has turned "binge watching" into a common ritual.

The main gate of the Walt Disney Co is pictured in Burbank, California May 5, 2009.

During the company's Investor Day conference, executives announced Disney Plus will launch on November 12 at $6.99 a month. These films, most of which have previously been rotated in and out of the 'vault, ' include both classics and contemporary titles, such as Pinocchio, Cinderella, The Little Mermaid, The Lion King, and Snow White.

Disney+ doesn't have a price yet, but Disney's CEO, Bob Iger, has said that it will be competitive in the past. "We've got to be very serious and all in on it".

The company expects to have 60 million to 90 million subscribers by the end of 2024, with US consumers accounting for one-third of subscribers.

The service will come with customized settings and individual profiles, including the option to create a custom avatar with characters from the Disney library.

Patrice Cucinello, a director at Fitch Ratings, said Disney had priced the new service "very affordably".

One of the announcements that stuck out during the meeting today is the fact that Disney+ is developing a travel show with National Geographic National called The World According to Jeff Goldblum.

The entertainment giant is trying to transform itself from a cable television powerhouse into a leader of streaming media.

We have known that Disney was planning to launch its own dedicated streaming service for quite some time.

Disney+, which is Disney's first foray into direct-to-consumer streaming service, will debut exclusively in the USA sometime this fall. Hulu now has 25 million subscribers and is expected to lose $1.5 billion in the current fiscal year. "There truly is no bigger priority for the Walt Disney Company going forward". A variety of Disney theatrical films, including "Pirates of the Caribbean" and "Mary Poppins", will added for launch day, with more coming within the first year.

The company intends to make any new film releases exclusive to its platform, and has already begun the process of pulling its content from other services like Netflix.

Interestingly, one point that was reiterated with every mention of theatrically distributed features is that before any of them land on Disney+ they will follow the traditional home entertainment windows.

There's also the issue of whether Disney and other studios will divert projects that would have played on and benefited other studio-owned assets - such as networks like ABC, Disney Channel and Freeform - to feed the streaming operation.

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