Bird Will Begin Selling Its High-End Electric Scooters to Consumers

Bird’s newest scooter is for sale — and it comes in rose gold

In brief: The first Bird scooter you can own is also the company's most durable to date.

Bird did not say which electric scooter maker will actually produce the Bird One, saying it uses multiple suppliers.

The Santa Monica-based startup has seen its scooter-share fleets scale up to 100 cities around the world in the previous year or so.

While San Francisco and other cities still struggle to regulate the abundance of rentable electric scooters from various start-ups, Bird made a decision to put even more of them on the streets. Those scooters are mostly models designed for retail sales to individual consumers, not sharing services.

"Studies have shown that only between one and four percent of riders are wearing helmets of those injured, and scooter companies are not providing a helmet for every ride". The first, called the Bird Zero, was introduced in 2018 and the company is satisfied with its performance so far.

Lime scooters are out, at least for now, but two new providers will soon deploy their dockless fleets in Kansas City, Missouri.

"Bird One builds on the benefits and learnings of Bird Zero and is forecasted to last in the sharing environment for well over a year".

Bird's latest electric scooter, the Bird One, will start appearing on Los Angeles sidewalks Wednesday, May 8.

Previously, the Seattle Department of Transportation had told scootershare companies that they wouldn't be welcome until a permanent program was in place. The company will also discard the Ninebot ES and rely on its M365 model for monthly personal rentals. Buyers can choose from three colors-Jet Black, Dove White, and Electric Rose-with deliveries expected to begin this summer.

Despite all of Bird's talk of commercial-grade design, individual consumers will be able to buy the Bird One. Retail scooters also have a digital lock that can be activated remotely via a smartphone, as well as Global Positioning System to track the scooter if it's stolen.

The purchasable scooters also operate within the Bird app, allowing users to track the vehicle and digitally lock it.

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