Build-A-Bear brings back ‘Pay Your Age' day in June

Stores were forced to close after they were overwhelmed by queues. Credit PA

This year, it's all going to change.

The company announced its new Pay Your Age promotion and said that 200,000 guests will be chosen to receive a Pay Your Age ticket.

Build-A-Bear is returning a limited ticket Pay-Your-Age event, on the heels of last year's Pay-Your-Age meltdown, where the chain ran out of Build-A-Bear's to hand out.

This year though, shoppers will need to enter a sweepstake to have the chance to take part in the limited offer. however, as an extra incentive, you also can potentially win a birthday party experience.

Additionally, ten Guests will win the "Count Your Candles" sweepstakes grand prize of a birthday party experience to use any time in the next twelve months valued up to $250.

Build-A-Bear Workshop is trying to make this year's "Pay Your Age" promotion easier on customers and store locations. People have until June 16 for a chance to get a ticket to the Pay Your Age event. But the company is limiting how many tickets and timing.

Sign in to your Bonus Club account or join for free. Build-A-Bear at the time said it had to cut off lines at its US stores after local authorities required outlets around the country to limit crowd sizes.

Whoever gets a ticket can bring up to two children to a participating Build-A-Bear Workshop at one of two redemption periods during that week. "We have closed lines in our USA stores".

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