EBay responds to Amazon Prime Day with brand outlet, 'hot deals' sale

Amazon Prime packages sit in an UPS delivery truck before being unloaded in Miami Tuesday

Worst case scenario, you'll shell out one month's membership to watch it if you're that thirsty for a bit of headliner Taylor Swift. The Prime Day Concert will feature performances from Swift, Dua Lipa, Becky G, and SZA, and will be hosted by The Marvelous Mrs. Maisel co-star Jane Lynch.

The rating is sitting at three our of five stars and the reviews are just as entertaining to pore through as the show itself, so make of that what you will. Since the beginning of Amazon Prime day four years ago, Amazon shares have soared an impressive 353%, while the S&P gained a more modest 56%.

The Amazon concert was held in NY.

Amazon's Prime Day is about more than incremental gross merchandise value (GMV) and revenue, according to analyst John Blackledge at Cowen. You will also need a Prime account if you want to take advantage of all the Amazon Prime Day deals. After all, you have to be a Prime subscriber to get the special discounts on Amazon Prime Day, and Prime membership is correlated to dramatically increased spending at Amazon all year long.

Much of what is on sale is kept a secret until the event, but you'll be able to browse the deals ahead of time on Amazon's app, the company says. "We're looking forward to celebrating Prime Day with this can't-miss, one-of-a-kind event". Here's what you need to know.

"We can't wait to celebrate Prime Day with an extraordinary night of unforgettable performances, for members around the globe", said Steve Boom, VP of Amazon Music, in a statement.

Adding hot new video content that's exclusive to Prime members - such as tonight's Taylor Swift concert live stream - could nudge plenty of fans into becoming Prime subscribers.

In a head-on race with Amazon, Target will host "Deal Days" on July 15 and July 16 (the same dates as Prime Day), offering up to 40 percent off on furniture, small kitchen appliances, toys, sporting goods and bedding products.

This evening, Alexa users can also ask, "Alexa, play the Prime Day Concert" or "Alexa, show me the Prime Day Concert" to watch the show on Fire TV or Echo Show devices.

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