Here's Everything Apple Announced Today, From New iPhones to Its Netflix Competitor

Cook also stated, during Apple's special event at the company headquarters in Cupertino, California, that consumers picking up a new iPad, iPhone, or Apple laptop, would be receiving a free year of the subscription-based service.

But there was no bundle with Apple Music or other services at the latest launch as some analysts had expected, although Creative Strategies analyst Ben Bajarin said the TV service, gaming service and the base model iPhone 11 seem created to draw in users for the longer term. The new iPhone 11 leverages dual 12MP wide and ultra-wide lenses to give photographers even more options to perfectly capture the moment.

But that's not it. There are a ton of new and interesting features across the three phones, most of which revolve around their fancy, very big new cameras. Both are priced at $4.99 per month, and available to up to six of your family members thanks to Family Sharing, which shares purchases like apps, music, and now subscriptions among registered family members.

The iPhone 11 and iPhone 11 Pro also include the same A13 Bionic processor.

But Apple's streaming service undercuts the price of its rivals. The device will retail for $329 and start shipping on 30 September.

A "must-have" Apple Pencil integrated to work with the iPad touch screen can be used as a controller for creation or productivity. A new Apple Watch 5 comes with an always-on display and the ability to sign up for several new clinical health research studies.

On the opposite end of the Apple price scale resides the Watch Series 3, which received a price cut at Tuesday's press conference. Meanwhile, Apple TV+ will launch in more than 100 countries on 1 November at $4.99 a month.

The iPhone 11 Pro will come with an upgraded OLED display that Apple - reaching for every growing superlatives - is calling the "super retina XDR".

"As Apple starts to become less relevant to consumers with diminishing impact from fancy industrial design tricks and their cloud software offerings that can not compete with Google's, they're subtly doubling down on how their device ecosystem is inherently more private than any other ones out there", he said.

A short black-and-white film, shot by the director Diego Contreras and the cinematographer Guillermo Garza, on the iPhone 11 Pro and played before the crowd at Tuesday's event, highlighted "the computational photography mad science" of the new three-lens system with 4x optical zoom. It also made more clear what customers can expect from its upcoming Apple Arcade and Apple TV+ services when they launch with less than a full roster of games and shows to enjoy as soon as September.

Apple's new service costs considerably less than Netflix, which has a standard subscription of $8.99 per month. But it has been years since the company has had a major hit with a new device, as it did with the iPhone in 2007. The original series was produced exclusively for Apple TV+ subscribers.

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