Wendy's announces Frosty-ccino, more for new breakfast menu

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This time, it's for the return of Wendy's breakfast.

Wendy's, which now has six locations on Staten Island following the closure of its long-time Travis restaurant, is spending approximately $20 million to support the US system in preparation of its national launch, the company's release said.

The company plans to hire roughly 20,000 new workers to make it happen.

According to Wendy's, it will spend around $20 million for the roll out of the breakfast menu.

"Frosty-ccino" is a Frosty milkshake infused with cold brew coffee.

The Honey Butter Chicken Sandwich: Fried chicken and whipped honey butter on a biscuit.

The Breakfast Baconator: An egg, six strips of Applewood smoked bacon, a breakfast sausage patty, two slices of American cheese, and swiss cheese hollandaise sauce on a bun.

Dunkin' sales at U.S. stores open at least a year jumped 2.4% in the first quarter because of demand for its breakfast sandwich value deals.

Adding breakfast would also help the chain bolster unit volumes.

"Launching breakfast in our USA restaurants nationwide provides incredible growth opportunities", Wendy's President and CEO Todd Penegor said in a statement, adding that having Wendy's "fan favorites" on the breakfast menu will set it apart from the competition.

Are you excited about the new Wendy's breakfast menu items? Wendy's now expects its adjusted earnings before interest, tax, depreciation and amortization (EBITDA) to be about flat to down 2 percent this year, after previously targeting adjusted EBITDA growth of about 2.5 to 4.5 percent.

So far, Wendy's entrance into the breakfast wars is making some investors feel nauseous: The company's stock fell 9% on Tuesday - on pace for its worst day in almost six years.

Wendy's has decided it can sit on the sidelines no more.

McDonald's, on the other hand, has been scaling back its all-day breakfast offerings at select franchises.

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