Juul Warned by FDA Over Marketing Practices

FDA calls out Juul for promoting vaping as safer than cigarettes

The FDA also issued a letter to JUUL requesting more information its marketing practices and its impact on public health.

Another issue raised by the FDA in its letters to JUUL was the company's use of nicotine salts in its liquids - "described at the Congressional hearing as masking the harshness of nicotine" - and their 5% nicotine concentration that "could potentially increase their addictiveness".

Juul and other vape manufacturers were initially given an August 2018 deadline by the FDA to present proof of the health benefits of e-cigarettes, but FDA commissioner Dr. Scott Gottlieb pushed that deadline back four years, to 2022.

The warning letter identified several problematic statements made by a JUUL representative speaking at a school at an unspecified date, including that the product was "much safer than cigarettes" and that 'FDA would approve it any day.

"We are reviewing the letters and will fully cooperate", according to Ted Kwong, a Juul Labs spokesperson.

The FDA informed Burns to immediately correct the violations referenced in the letter, to the extent he has not already done so.

"Common sense says if you do not know what you are smoking, don't smoke it, and right now we don't know what you are smoking in a lot of these vaping substances", the New York Democrat said.

The agency requested documents related to marketing, including scientific evidence and data such as consumer perception studies "related to whether these statements and representations explicitly or implicitly convey that JUUL products pose less risk, are less harmful, present reduced exposure, are safer than other tobacco products or that the products are smoking cessation products".

The FDA, an agency within the U.S. Department of Health and Human Services, protects the public health by assuring the safety, effectiveness, and security of human and veterinary drugs, vaccines and other biological products for human use, and medical devices. "The alternative for adult smokers".

According to federal law, companies like Juul are not allowed to market products as safer than cigarettes without proving these claims to the FDA. The teens, who were in 9 grade at the time, said that to make the seminars a "safe space" where kids could speak openly, teachers are asked to leave the room.

In response to Durbin's criticism, FDA spokeswoman Stephanie Caccomo said in an emailed statement on Friday that the agency looks forward to "engaging with Senator Durbin, along with all members of Congress, on this ongoing and very serious situation".

First lady Melania Trump says she is anxious about the "growing epidemic" of e-cigarette use among USA adolescents and teens. The agency also is responsible for the safety and security of our nation's food supply, cosmetics, dietary supplements, products that give off electronic radiation, and for regulating tobacco products.

"Witnesses testified, for example, that Juul advertising saturated social-media channels frequented by underage teens and that Juul used influencers and discount coupons to attract new customers", a letter, signed by Center for Tobacco Products director Mitchell Zeller, states.

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