In today’s digital age, your website is more than just a hub for your music—it’s your brand’s home, your press kit, and often the first impression for potential fans, collaborators, or industry professionals. Whether you’re an emerging artist or an established musician, building the perfect websites for musicians is crucial for showcasing your music and expanding your fan base.
Here’s how to create a music website that hits all the right notes.
- Start with a Clear Purpose
Before you dive into design, define what you want your website to do. Common goals include:
- Sharing your music and videos
- Building an email list
- Selling merch or tickets
- Showcasing your biography and press kit
- Connecting fans to your social media
Knowing your goals will guide your content and layout decisions.
- Choose the Right Platform
There are numerous website builders specifically designed for musicians. Consider these popular options:
- Bandzoogle – Explicitly built for musicians, with built-in tools like mailing lists and music players.
- Squarespace – Great design flexibility and ease of use.
- Wix – Drag-and-drop builder with solid templates for artists.
- WordPress – More customization and control, especially with music-focused themes and plugins.
Pick a platform that matches your tech skill level and future needs.
- Design with Your Brand in Mind
Your website should reflect your musical identity. Use consistent fonts, colours, and imagery across all pages. Keep the layout simple and mobile-friendly. Prioritise user experience: visitors should be able to find your music, bio, tour dates, and contact information within one or two clicks.
Pro Tip:
Avoid clutter. Each page should have a single focus—Utilise white space and concise copy to maintain a clean and engaging appearance.
- Feature Your Music Front and Center
Your music is the star of the show. Embed a music player on your homepage—don’t make visitors hunt for your sound. Include links to:
- Spotify, Apple Music, and other streaming platforms
- Downloads or free tracks (great for email signups)
- Music videos and live performances
Make it easy for people to listen, share, and buy.
- Include a Compelling Bio and Press Kit
A well-written bio helps fans connect with your story and gives media outlets what they need. Keep it concise and authentic. Your press kit should include:
- High-resolution photos
- Logos or album artwork
- Your latest music
- A downloadable one-sheet (PDF with bio, links, and contact info)
- Add Tour Dates and Events
Keep your gig calendar updated so fans know where to catch you live. Use plugins or integrations like Bandsintown, Songkick, or embedded Google Calendars to make updates seamless.
- Grow Your Email List
Your email list is a direct line to your most loyal fans. Use an attention-grabbing signup form—offer a free track, exclusive content, or early ticket access to encourage signups. Services like Mailchimp or ConvertKit integrate well with most website platforms.
- Sell Merch and Music
Monetize your site with a built-in store. Sell:
- T-shirts, hats, and physical merch
- Digital downloads or vinyl
- Tickets to shows or live streams
Keep your store easy to navigate and mobile-friendly. Use trusted payment processors, such as Stripe or PayPal.
- Integrate Social Media
Link to your social profiles, but don’t overdo it. Feature a few icons in your header or footer, and embed social feeds if you post frequently. Remember: your website should be the destination, not just a detour to Instagram.
- Optimize for SEO and Speed
Make your site easy to find with basic search engine optimization:
- Use relevant keywords (e.g., “indie rock artist from Austin”)
- Optimize image sizes for faster loading
- Use meta descriptions and alt text
- Make sure your site is mobile-optimized
Google favours fast, mobile-friendly sites—don’t miss out on organic traffic.
Final Thoughts
Building a great music website is about more than looks—it’s about creating a destination that captures your voice, fuels your growth, and connects with your audience. Stay authentic, keep things updated, and treat your site as a living part of your artist journey.